YouTube is the main social media platform when it comes to video creation and distribution or YouTube marketing. YouTube remains the major source for video content ranging from music videos, funny videos, tutorials to documentaries and directive videos guides just to name a few. Investing in YouTube marketing today could mean setting up your business online for ta prosperous future.
YouTube is even considered as the second biggest search engine after Google. This video platform has more than 1 billion active users and can be accessed in 76 different languages, thus making it very expansive, highly popular and accessible worldwide.
Unfortunately, most business owners still fail to realize the marketing potential of YouTube for their businesses. This is because when it comes to social media marketing most of them will only consider Facebook, Instagram, and Twitter. The above mentioned platforms actually good but leaving YouTube out given its popularity will mean ignoring a huge marketing opportunity provided by YouTube.
Why you should market on YouTube.
The statistics bellow shows why YouTube is a great platform for marketing:
-YouTube has local versions in more than 88 countries.
-300 hours of video are uploaded on YouTube every day.
-59% of executives prefer watching videos than reading text.
-6 out of 10 people would rather watch online videos than television.
With these statistics, video is considered the king of content as such we can only expect a continuous growth for this video platform as the years go by. As such, taking advantage of the opportunity of this platform is a must for a growth minded business owner and that’s why we have put together the following steps to guide you.
Create your YouTube content
Creating videos is easy if you have a good camera or android phone with at least 6 megapixel resolutions. Get an idea for a video and produce the video. It can be about teaching customers how to use your product or how to resolve a problem or you can go higher to get great animated videos like this one we create for businesses [View video]. Make sure it’s a high quality video that has something to offer to the audience. If you don’t yet have your video you can still proceed to the next step
Sign up for YouTube
Signing up for an account is easy. YouTube is unique in that you can access its content even without an account. But in order to create and publish content like videos about your business you will need to create an account before you will be able to upload your videos. How simple can it get, you have the choice to use an existing goggle account as your YouTube account or creating a new one for your account. After that complete all details needed and upload a profile and cover photo.
Customize your YouTube Channel.
A good YouTube channel or account for business should carry all the necessary information about your business. You need to personalize your YouTube channel using an avatar and a good channel name. Ensure to fill in all the information such as the address, contact information, website address and others.
4.Upload engaging videos to your channel
When you log in to your email you will find and up pointing arrow to click on to upload your video then upload your video. Put in a title and description and keywords (don’t know what that is? Ask us) this will optimize your videos for the search engines.
Add a subtitle to Your Videos
To make viewers understand the purpose of your video, you need to add subtitles and closed captions to your videos while doing so remember to include keywords in it for optimization purposes. You can provide a full transcript of the video or and allow YouTube to do the timing or upload a supported timed subtitle file.
- Share your video
It’s not enough to just create your videos. You need to promote it and the best way is by sharing it. Share to groups and friends on social media or website or share through emails to get them to view it. You can go further to invest in discovery ads by promoting them or in-stream ads to drive traffic to your content and channel.
YouTube provides a great a lot of untapped potential that can increase your business sales and growth whether you are a musician or business owner. Research by Cisco revealed that online videos will account for more than 82% of all consumer internet traffic by 2022. There is more to YouTube and our team at projectile digital solution is ready to make your music and business gain from YouTube. You can contact us today and get your project in motion
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