Digital marketing is the use of digital tactics and channels to connect with customers where they spend much of their time on various platforms online.It includes among others: social media advertising, email marketing, search engine marketing and beyond there’s a spectrum of tactics that fall under the umbrella of digital marketing.
Digital marketing is an effective way to attract, engage, and delight customers online. Marketing has always been about connecting with your customers in the right place and at the right time.
Today, that means you need to connect with them where they are already spending most of their time: that is on the internet. It has been discovered that regular and constant internet usage among adults has been increasing in the last 4 years. And although we say it a lot, the way people shop and buy really has changed along with increasing access to the internet meaning that offline marketing isn’t as effective as it used to be before the upsurge in internet use.
Digital Marketing Tactics application examples
Marketing professionals use a number of these tools with planed strategies to achieve results .And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Some of the tactics are:
Imagine you just bought new stock for your business. And you want visitors to know the various products available. You can automate messages that will respond to client’s messages which will prompt them to download pictures of the latest products and even enter an email to download a free resource and later on this email will be used to send them direct emails about your business offers.
With automation a customer can chat with a bot (Chabot or robot) and even place an order with all the necessary details while you are focusing on other activities. The platforms that can be automated include:
Email newsletters, Social media post scheduling, Lead-nurturing workflows, Campaign tracking and reporting
Search Engine Optimization (SEO)
This is the process of adjusting your website to rank higher in search engine results pages, thereby increasing the amount of organic traffic or free traffic your website receives.
Optimization for search engines is therefore important for all digital platforms be it website, blog and social media pages.
Search engine optimization is a continuous process with intention to rank higher for a particular chosen keyword such that when a user enters a query on a search engine that describes what your business is about the search engine will be able to show your website or platforms in the hints.
Being online is not enough for a business. You also need to be visible online so that people can find you very easily. Search engine optimization therefore focuses on making you very visible and this will result in more people visiting your platforms
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:Facebook, Twitter, linkedIn, Instagram, Snap chat, Pinterest
These platforms provide flexible budget requirement which enables most small business to be able to afford them. A platform like Facebook and Instagram with billions of users can open your business to a wide potential market.
Even without necessarily getting into paid adds. This platforms are still a great means to connect with customers and serve them by providing valuable content.
This is the continuous creation and promotion of content assets with the goal of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:Blog posts, eBooks and whitepapers, Info graphics, online brochures and videos etc.
Content marketing can include different formats such as graphic, text, audio and video content. Findings show that businesses that engage in content marketing get more leads and trust from the customers than those that don’t.
Content marketing should be directed by a content strategy which details amongs others; goals for content, a content calendar, the various platforms, the times of publication as well as tools such as social media scheduling tools.
Pay-Per-Click (PPC) Advertising
PPC is a method of driving paid traffic to your website or social media platform by paying a publisher every time your ad is clicked. One of the most common types of PPC advertising is Google AdWords.
The platform allows you to pay for top slots on Google’s search engine results pages at a price per click of the links you place. Other channels where you can use PPC include:Paid ads on Facebook, promoted tweets on twitter, and sponsored messages on linkedin.
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
Hosting video ads through the YouTube Partner Program, Posting affiliate links from your social media accounts.
There exist many of such digital marketing tactics and tools used by digital marketing professionals. Its important to get the right professionals to chose the platforms that fit your business and that is why we are here to help you get the most out of your budget. Consult with us for free today.
If you still don’t get how digital marketing is important to your business in particular, drop your question in the comment section and remember to educate the world by liking and sharing this article.